The Australian Bureau of Statistics has just released this report showing that between 2001 and 2006 internet access in Australian homes nearly doubled. Increasing internet use and speeds open enormous possibilities for everyone with access to them.
The flow of information and the ‘always on' accessibility of online resources are already changing people's behaviour and attitudes. When looking for a service, a product, a company or a piece of information people are far more likely to use the internet as their first port of call than any other means. For example employers today would be very surprised if candidates arrived at interview without first having looked extensively at the company's website, and candidates would be equally surprised if they could not easily locate the company's website.
The internet connects and creates geographically distant communities of common interests and goals. BCA has been making use of this in online tutorials and message boards to support learners since 1999 and we are increasing our use of eLearning tools every year to make learning available in more distant places and to make learning more accessible outside of the scheduled training or hours, enabling people to organise a time which is convenient to them and in which they have chosen to learn.
With individuals and organisations are now using the internet as their primary means of communicating with each other and to give themselves a distinctive voice in the world, it is now time to step into a new era of conversational communication and open another means of dialogue with the communities we work with and for.
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